Secondary Problems are challenges that arise as a result of following a certain SolutionPath™.

In traditional brainstorming sessions, pointing out what you think is wrong with someone else’s idea is typically frowned upon -- the thinking goes, criticism cripples the problem solving process.

Innovation Rainmakers® knows that it is better to reveal secondary problems associated with an idea and to pursue them as the next problems.

Why?  Because decades worth of innovation shows that solutions to complex problems often lie 6 to 8 layers deep.  Thus, identifying and drilling into secondary problems actually provides inventive problem solvers a significant advantage.

Secondary problems are a by-product of any idea.  They arise as the result of the changes necessary to accomplish your goal, so solve them rather than pretend they don’t exist.